100% Right...or 100% Free: What if you could make a major home purchase with zero risk involved?


Maybe there’s no such thing, but Curtis Moore and Jon Diamond at Moore Solar / Heating / Cooling set out determined to inject integrity into an oft-exaggerated type of company policy. Based on past experience at HVAC outfits that model a transactional approach, Moore and Diamond knew the simple secret to supporting such a lofty guarantee.

Culture, attitude, and a commitment to eschewing short-term profits for long-term sustainability.

“It’s not a tagline or something that we use for marketing to get your attention…we live it here.”

Diamond sat with partner Curtis in winter of 2010 over lunch at Beyond the Glory in Petaluma, etching out their business plan on a napkin.

“Just like the movies.”

What began as rough-sketched Hollywood dreams of creating a better way for the Solar/HVAC industry has transformed to legitimate success — on real paper — in short order.

Last year Moore earned a spot on the Inc. 5000 list for the fifth year in a row, with a three-year growth margin of 296% — making it one of the fastest growing Solar/HVAC companies in the country. Not long ago, things were a little different.

Moore Solar / Heating / Cooling About Us

Once a two-man operation with two desks acquired from Craigslist and a whiteboard, Moore now employs more than 100 people across Sonoma, Marin and Napa Counties. Chiefly responsible for the exponential growth is a culture not typically seen at other national or local, family-owned HVAC contractors.

It reflects why “100% Right…or 100% Free” became the staple saying, nestling directly below the patented Moore logo pervading throughout the organization.

The allure of Moore’s positive atmosphere and core values were enough to help lure President, Jonathan Wintersteller, away from a local competitor.

“Curtis and Jon did something different than what our industry does,” said Wintersteller.

“I told my employer, ‘I don’t want to leave you, but Moore is giving me a better opportunity for my family.’ You think all Moore says can’t be true, but it is. Character, honor and integrity.

Living and dying by such a promise could be cause for concern. No HVAC company is perfect, and Moore has seen a handful of short-term losses abiding by this creed. However, what’s gained is equity within a community that sees Moore as a partner rather than a contractor – and a rabid online base of happy homeowners posting hundreds of glowing reviews on Yelp, Diamond Certified, Angie’s List, Google and Facebook.

“It’s allowed us to open up to the community,” said Diamond. “We’re a service business. We’re in this for relationships, for the long haul. We want to build a legacy and provide opportunity for our people.”


The Moore Worry-Free Guarantee

Moore gives a full one-year trial on your new unit.

If you are not completely satisfied with the results, Moore Solar / Heating / Cooling will write you a check for every penny that you spent on your purchase and remove the unit at no cost to you. That’s how certain we are that you’ll be satisfied.

Family-owned and operated, Moore  Solar / Heating / Cooling serves Sonoma, Marin, Napa and Solano, Santa Rosa, Healdsburg and the North Bay area, along with parts of Contra Costa, with the highest quality, energy-efficient heating and air conditioning systems in the industry, as well as an unmatched level of knowledge and execution in solar installation. We partner with you to design a system that offers customized, cost-effective solutions to improve the comfort of your home.

As a local, family-owned company backed by more than 100 years of HVAC leadership experience, we service ALL makes and models, and offer a 12-month satisfaction guarantee with a lifetime guarantee on workmanship. Moore has won multiple Angie’s List Super Service Awards for its commitment to excellence. As always, our promise to YOU is that all of our services are 100% right…or 100% free™!